Hey đź‘‹, I'm Vlad Esplana

Work Experience

UI/UX Web App Product Designer

Contour

September 19, 2022 - January 2026

  • Led end-to-end design of web applications from concept to launch, delivering wireframes, high-fidelity UI, and interactive prototypes in Figma.
  • Partnered closely with product managers and engineers to align design decisions with business goals and technical feasibility.
  • Owned the visual direction of products, establishing typography systems, color frameworks, iconography, and overall UI standards.
  • Developed and maintained scalable design systems used across multiple applications to improve consistency and speed of development.
  • Conducted usability testing and iterated based on feedback to continuously enhance user experience.
  • Participated in daily stand-ups and cross-functional discussions, clearly communicating design rationale to both technical and non-technical stakeholders.
  • Built and maintained websites using WordPress, Webflow, and Bubble, and leveraged Claude AI to accelerate web app and feature development.

UI/UX Designer and Product Designer

Economic Impact Catalyst

October 2024 - May 2025

  • Designed user-centered interfaces by translating business requirements into functional user flows, wireframes, and prototypes.
  • Contributed to product UI for “Startup Space” and various client websites.
  • Collaborated with product, engineering, and leadership teams to refine features and improve usability.
  • Reviewed final layouts and implemented UX improvements to enhance clarity and interaction quality.

Freelance UI/UX, Brand Designer and WordPress Developer

Design Hero

Sept 2022 - Jan 2026

  • Designed brand identities and visual assets tailored to client business goals.
  • Created responsive website designs and landing pages aligned with brand strategy.
  • Developed and maintained WordPress websites using Elementor, ensuring usability and performance.

Multimedia UI/UX Specialist

Delesign

June 2020 - September 14, 2022

  • Managed multiple client design projects through Delesign’s internal portal, delivering UI/UX solutions across websites, web apps, and software.
  • Identified usability issues and provided strategic design improvements for existing digital products.
  • Created wireframes, mockups, and high-fidelity interfaces based on client specifications and user needs.
  • Designed branding assets, social media graphics, and marketing materials aligned with client identity systems.

UI/UX Designer and Developer

Hive Manila Creative Solutions

July 2019 - June 2020

  • Designed websites, web apps, and digital platforms for various businesses.
  • Executed website builds using WordPress and Elementor Pro.
  • Produced print and digital marketing materials including flyers, magazines, and social media content.
  • Diagnosed UI/UX issues and implemented design improvements in collaboration with developers and senior managers.