Hey đź‘‹, I'm Vlad Esplana
Work Experience

UI/UX Web App Product Designer
Contour
September 19, 2022 - January 2026
- Led end-to-end design of web applications from concept to launch, delivering wireframes, high-fidelity UI, and interactive prototypes in Figma.
- Partnered closely with product managers and engineers to align design decisions with business goals and technical feasibility.
- Owned the visual direction of products, establishing typography systems, color frameworks, iconography, and overall UI standards.
- Developed and maintained scalable design systems used across multiple applications to improve consistency and speed of development.
- Conducted usability testing and iterated based on feedback to continuously enhance user experience.
- Participated in daily stand-ups and cross-functional discussions, clearly communicating design rationale to both technical and non-technical stakeholders.
- Built and maintained websites using WordPress, Webflow, and Bubble, and leveraged Claude AI to accelerate web app and feature development.

UI/UX Designer and Product Designer
Economic Impact Catalyst
October 2024 - May 2025
- Designed user-centered interfaces by translating business requirements into functional user flows, wireframes, and prototypes.
- Contributed to product UI for “Startup Space” and various client websites.
- Collaborated with product, engineering, and leadership teams to refine features and improve usability.
- Reviewed final layouts and implemented UX improvements to enhance clarity and interaction quality.

Freelance UI/UX, Brand Designer and WordPress Developer
Design Hero
Sept 2022 - Jan 2026
- Designed brand identities and visual assets tailored to client business goals.
- Created responsive website designs and landing pages aligned with brand strategy.
- Developed and maintained WordPress websites using Elementor, ensuring usability and performance.

Multimedia UI/UX Specialist
Delesign
June 2020 - September 14, 2022
- Managed multiple client design projects through Delesign’s internal portal, delivering UI/UX solutions across websites, web apps, and software.
- Identified usability issues and provided strategic design improvements for existing digital products.
- Created wireframes, mockups, and high-fidelity interfaces based on client specifications and user needs.
- Designed branding assets, social media graphics, and marketing materials aligned with client identity systems.

UI/UX Designer and Developer
Hive Manila Creative Solutions
July 2019 - June 2020
- Designed websites, web apps, and digital platforms for various businesses.
- Executed website builds using WordPress and Elementor Pro.
- Produced print and digital marketing materials including flyers, magazines, and social media content.
- Diagnosed UI/UX issues and implemented design improvements in collaboration with developers and senior managers.