Available for projects
Vlad
Esplana
UI/UX Designer & Product Designer
Digital product designer crafting creative solutions across websites, web apps, and mobile applications.
6+
Years experience
5
Companies
ABOUT
Designing products people actually enjoy using
I'm a UI/UX designer with six years of experience across product, brand, and web design. I work at the intersection of craft and function - bringing thoughtful, user-centered design to digital products that need to be both beautiful and effective. From early-stage startups to established companies, I help teams ship design that matters.
Works
- Figma
- Claude Code
- ChatGPT
- Adobe Photoshop
- Adobe Illustrator
- Figma
- Adobe Photoshop
- Adobe Illustrator
- Responsive Design
- Claude Code
- Figma
- Adobe Photoshop
- Adobe Illustrator
- Responsive Design
- Webflow
- Figma
- WordPress
- Elementor
- Adobe Photoshop
- Adobe Illustrator
- Figma
- WordPress
- Elementor
- Adobe Photoshop
- Adobe Illustrator
To be added soon!
Core Skills
UX Research
User interviews, competitor analysis, and usability testing to inform every design decision.
User Flows
Journey mapping and flow diagrams that clarify how users move through a product end-to-end.
SaaS & Dashboard Design
Data-dense, scalable interfaces for web applications and internal tools built for real usage.
Design Systems
Scalable component libraries and token-based systems built for consistency and speed across teams.
Usability Testing
Structured test sessions and feedback loops to validate design decisions before shipping.
AI Workflow
Integrating AI tools into the design process for faster ideation, prototyping, and iteration.
HTML, CSS, JAVASCRIPT
Experienced in using HTML, CSS, JavaScript for better front-end outputs.
Toolkits
Figma
Claude Code
ChatGPT
Gemini
Wordpress
Webflow
Framer
Elementor
Adobe Photoshop
Adobe Illustrator
My Expertise
(1)
Product Design
Led end-to-end design of web and mobile applications - from discovery and wireframing to production-ready high-fidelity UI and design systems.
(2)
Web Design
Craft responsive, visually compelling websites that balance clean aesthetics with usability and measurable business outcomes.
(3)
Mobile Design
Design intuitive iOS and Android experiences that prioritize clear hierarchy, smooth flows, and genuine user delight.
(4)
Branding & Graphic Design
Build cohesive visual identities - logos, color systems, typography, and marketing collateral - that communicate who a brand is at a glance.
(5)
Prototyping & Wireframing
Rapidly translate ideas into interactive prototypes to validate concepts and align stakeholders before a single line of code is written.
(6)
Website Development
Develop and maintain responsive websites using WordPress, Webflow, and Framer - from first commit to launch and beyond.
Resume
Work Experience
Six years across product, brand, and web design.
UI/UX Web App Product Designer Contour | Sept 2022 - Jan 2026
Led end-to-end design of web applications including the AI platform Basebot.AI. Owned design systems, visual direction, and shipped user-tested interfaces in close partnership with product and engineering teams.
UI/UX Designer & Website Developer Economic Impact Catalyst | Oct 2024 - May 2025
Translated business requirements into user flows, wireframes, and prototypes. Contributed to the "Startup Space" product UI and reviewed final layouts cross-functionally.
Freelance UI/UX & Brand Designer Design Hero | Sep 2022 - Jan 2026
Designed brand identities and responsive website designs for various clients. Developed and maintained WordPress sites using Elementor aligned with brand strategy.
Multimedia Specialist - UI/UX Design Hero | Jul 2020 - Sept 2022
Managed multiple client UI/UX projects across websites, web apps, and software. Created wireframes, high-fidelity interfaces, and branding assets.
UI/UX Designer Hive Manila Creative Solutions | Jul 2019 - Jul 2020
Designed websites and digital platforms for businesses. Built sites in WordPress and Elementor Pro alongside print and digital marketing materials.