Economic Impact Catalyst New Website

client

Economic Impact Catalyst

year

2025

Website Design

Live Project

Tools

Figma

Adobe Photoshop

Adobe Illustrator

Responsive Design

Webflow

Brief

Economic Impact Catalyst is a mission-driven technology company that builds software to help economic development organizations, small business support groups, and ecosystem builders manage programs, track impact, and connect entrepreneurs with resources. Their flagship platforms—Startup Space and the AI-powered Catalyzer—centralize CRM, program management, resource mapping, and reporting in one system to power entrepreneurial ecosystems.

Problem

The original product page struggled with clarity, structure, and visual consistency. Key features of Startup Space were presented in a way that felt fragmented, making it difficult for users to quickly grasp the platform’s full capabilities or understand how those tools translate into meaningful community impact.

Stakeholders needed a product page that could clearly articulate the platform’s value, simplify complex functionality, and build enough confidence to encourage users to request demos and explore the product further.

Process

The redesign process focused on aligning user needs with business goals by first understanding how different audiences interact with the product page. By mapping key user journeys and validating assumptions through research and iteration, the page was structured to surface value early, reduce cognitive load, and guide users toward conversion.

Key steps included:

Mapping user journeys for program administrators and community leaders
Conducting competitor analysis across civic tech and government SaaS platforms
Wireframing content to prioritize high-impact features and messaging
Iterating on designs in Figma using internal and stakeholder feedback
Creating reusable components such as feature modules, FAQs, and testimonials

Strategy

The strategy focused on simplifying the experience while making the product the clear hero. Every design and content decision was made to highlight features, improve usability, and support discoverability.

Minimalist layout to reduce distractions and improve content hierarchy
Product-centered approach that showcases features in greater detail
SEO-friendly structure to support visibility and organic discovery
UX-focused layouts that guide users intuitively through the page
Dedicated product page designed to clearly present and explain core features

Solution

The final product page was built around clarity, trust, and conversion. A strong, benefit-driven hero section immediately communicates value and encourages demo requests, while feature sections use visual storytelling to showcase tools like grant management, co-working space tracking, and mentorship support.

To keep complex information approachable, animated icons and data visuals were introduced to break up dense content. The page was designed using a flexible, modular structure, allowing content to evolve over time, with testimonials and FAQs strategically placed to reinforce credibility and reduce friction in the decision-making process.

Result

Within the first quarter of launch, the redesigned page contributed to a 22% increase in demo requests. Stakeholders noted a clear improvement in both clarity and overall professionalism, citing the page as a stronger representation of the product’s value.

The modular design system has since been adopted as a template for future product pages, creating consistency across the platform while reducing design and development time for new launches.