Wedding Prizes Competitions

A Competition Website for Soon-to-be Married Couples

Branding Design

Result

The project resulted in a fully functional, sophisticated digital ecosystem. The brand launched with a distinctive visual identity and a website that felt luxurious at first glance, effectively driving user engagement and achieving cross-promotional success with BDP.

Project Details

Brief

The client reached out expressing interest in building a new platform called Wedding Prizes Competitions, which is intended to tie in closely with BDP. The objective is to develop a raffle-style website centered on wedding-related giveaways and offers, creating opportunities for significant cross-promotion between the two entities. They noted that your familiarity with this specific type of project was the primary reason for their outreach.

Website

Role

Brand and Graphic Designer

PROBLEM

The wedding industry is high-cost and high-stress, leaving many couples looking for ways to secure premium services or luxury items without breaking their budget. Currently, there is a lack of dedicated, high-end raffle platforms specifically tailored to the wedding niche that offer both excitement and a sense of luxury. Existing giveaway sites often feel generic and fail to capture the elegant aesthetic expected by couples planning their big day.

TOOLS USED

  • Figma
  • Adobe Photoshop
  • Adobe Illustrator
  • Stock Images

PROCESS

Moodboard Creation: Develop four distinct style directions to establish the visual tone.
Client Consultation: Review style directions with the client to ensure alignment with the brand vision.
Brand Development: Proceed with the approved direction to build a cohesive identity.
Collateral Production:

  • Generate photography and merchandise mockups tailored to the wedding industry.
  • Design social media templates and custom patterns/graphics for digital and physical use.
  • Design the user interface for the primary marketing website.

Final Review: Meet with the client for comprehensive feedback and final approval.

INDUSTRY

  • Competition Websites
  • Weddings

Strategy

Our strategy is to bridge the gap between “chance-based gaming” and “luxury wedding planning” by launching Wedding Prizes Competitions. We will leverage a close integration with BDP for cross-promotion to tap into an existing audience of engaged couples. The brand will be positioned as an upscale, trustworthy marketplace where the “raffle” experience feels like an exclusive concierge service rather than a standard lottery.

SOLUTION

We will deliver a custom-branded, elegant platform that provides a seamless raffle experience. By utilizing a WordPress and Elementor foundation, we ensure a high-performance, scalable site that allows for easy management of competitions while maintaining a high-end, bespoke aesthetic that resonates with the wedding market.

Logo Variants

  • Sub mark: A condensed brand mark for small-scale use.
  • Long logo – A brand mark used for large-scale use.

Mockups

  • Printable Materials: Elegant physical assets for wedding fairs or mailers.
  • Social Media Posts: Branded templates to maintain consistency across Instagram and Pinterest.
  • Merchandise Mockups: Branded items that reflect the company’s wedding-centric services.

Social Media Post Graphics

  • Template Creation: Developed a series of high-end social media post templates designed for consistency across various platforms.
  • Brand Alignment: Each graphic was crafted using the client’s chosen style direction to ensure a cohesive visual identity.
  • Visual Elements: Integrated custom patterns and unique graphics specifically designed to enhance the brand’s digital presence.
  • Engagement Focused: Created layouts optimized for wedding-related giveaways and offers to drive cross-promotion with BDP

👇 Website Design 👇

Full Image