Within the first quarter of launch, the redesigned page contributed to a 22% increase in demo requests. Stakeholders noted a clear improvement in both clarity and overall professionalism, citing the page as a stronger representation of the product’s value.
The modular design system has since been adopted as a template for future product pages, creating consistency across the platform while reducing design and development time for new launches.
Economic Impact Catalyst is a mission-driven technology company that builds software to help economic development organizations, small business support groups, and ecosystem builders manage programs, track impact, and connect entrepreneurs with resources. Their flagship platforms—Startup Space and the AI-powered Catalyzer—centralize CRM, program management, resource mapping, and reporting in one system to power entrepreneurial ecosystems.
The original product page struggled with clarity, structure, and visual consistency. Key features of Startup Space were presented in a way that felt fragmented, making it difficult for users to quickly grasp the platform’s full capabilities or understand how those tools translate into meaningful community impact.
Stakeholders needed a product page that could clearly articulate the platform’s value, simplify complex functionality, and build enough confidence to encourage users to request demos and explore the product further.
The redesign process focused on aligning user needs with business goals by first understanding how different audiences interact with the product page. By mapping key user journeys and validating assumptions through research and iteration, the page was structured to surface value early, reduce cognitive load, and guide users toward conversion.
Key steps included:
The strategy focused on simplifying the experience while making the product the clear hero. Every design and content decision was made to highlight features, improve usability, and support discoverability.
The final product page was built around clarity, trust, and conversion. A strong, benefit-driven hero section immediately communicates value and encourages demo requests, while feature sections use visual storytelling to showcase tools like grant management, co-working space tracking, and mentorship support.
To keep complex information approachable, animated icons and data visuals were introduced to break up dense content. The page was designed using a flexible, modular structure, allowing content to evolve over time, with testimonials and FAQs strategically placed to reinforce credibility and reduce friction in the decision-making process.
The Economic Impact Catalyst website features a modern, minimalist layout that uses clean typography, clear sections, and intuitive navigation to help users quickly understand offerings like Startup Space and Catalyzer without cluttered visuals. This streamlined design reinforces clarity and professional presentation.
The site’s responsiveness, smooth transitions, and structured layouts suggest it is built on a modern no-code framework such as Webflow, enabling flexible content management and consistent design across devices. This tech choice supports quick updates and a polished user experience.
The platform’s public site and associated SaaS tools are optimized for mobile and tablet viewing, scaling menus, text, and interactive elements so that economic development professionals and entrepreneurs can access features and information on the go.
